Adilas Key Contributors:

Steve Berkenkotter - Main owner and business partner - original ideas, concepts, and training - sales, relationships, dreamer, visionary, custom code, coordinator, builder of the first industry specific skin, and the list goes on. Huge player in the adilas story and timeline. One of the original owners in Moring Star Automotive - where the system came from. There are three known Steve's in the system notes. Most of them are this Steve (99 out of 100 times). He won't admit it, but adilas was his brainchild.

David Berkenkotter - Steve's brother and business partner in Morning Star Automotive. David was a system user and helped us create the adilas quick search. He liked using that feature, the quick search, but it only existed on one page originally. He wanted us to put it on every page. That ended up being in the header. He was also one of the original partners in adilas. Power user in the system. Sadly, he passed away due to cancer.

Shari Olin - Commonly known as "Shari O.". She worked in the accounting department back in the Morning Star days. She has been somewhat of a mother hen to help all of us crazy chickens keep going. She helps with customer support, training, payroll, bill collection, and tons of backend office functions. Major power user. Just being silly, but she can have the mouth of a sailor but the heart of an angel. Part of the adilas admin team and a great friend.

Craig Leitner - Also part of the original Morning Star team. Craig was the automotive floorplan and bank guy. He is a power user in the system and does a lot of bank reconciliation and other tasks. He currently works with Steve and asks as the adilas controller (money flow guy).

Cory Warden - Originally an adilas rep and consultant. Cory become part of the team after being a rep for quite some time. She helps with customer care, client support, project management, and keeping the team on track. She also does all of the news and updates and other training material. Cory does tons of oversight type services for our clients. Power user and part of the admin team.

Sean Carlton - Sean was a manager at a Cannabis dispensary in Colorado that used adilas for years and years until they sold. Steve recruited Sean to help with sales, deployment, and training. Sean brings lots of usage experience. Often, he is one of the helpers if we need to send someone onsite to help with a deployment or training session. Power user.

Brandon Moore - I'm one of the guys that writes most of the developer's notebook entries. Originally, I was hired by Morning Star, the automotive dealership, to help with data entry, accounting, and website stuff. I ended up being one of the main adilas developers and architects. I build content, write code, help other developers and team members, and help with training. Helped start the project back in 2001 under the Morning Star name.

Chris Dunsey - One of the first adilas interns (developers). Helped with a number of projects. Ended up being somewhat of a consultant later on.

Shawn Curtis - Kinda a funny story. He was taking a developer's class at Bridgerland. He knew my brother Russell. He asked to join our developer class and became one of the first interns along with Chris Dunsey. Shawn ended up helping with payroll and other projects. Some of the photo galleries in the system came from Shawn's help. He also worked on the media/content (file upload) pieces. Later on, he did more payroll work and acted as a buddy to Brandon and did some consulting work. We worked together for years and years.

Russell Moore - Russell is my younger brother. Originally, he was added to the group because of his graphic skills. He ended up being a great backend developer and project manager. He has also acted as a trainer and mentor for Brandon along the way. Much of the current system came from projects and efforts that Russell was involved with. He has also been Brandon's AI tutor in recent years. Great help to the system. Huge contribution.

Chris Johnnie - He is an entrepreneur who teamed up with Russell to help create a company called "Adilas For Business" or "AFB". Eventually, both Russell and Chris sold their pieces back to adilas. They were honestly the first ones to really try to run as a white label of adilas. This was back in 2015 and 2016. Chris really helped to push the product to the next level along with Russell's help.

Danny Shuford - Longtime friend of Steve's. Danny helped with some website design, sales, and videos for adilas. He even got into creating custom PDF labels for clients. Light development work.

Marisa Shaw - She is Danny's daughter. Danny brought her to an adilas training event in Denver, CO. Marisa was the star student. She ended up helping with some graphics, flyers, marketing material, teaching, instruction, and planning. Power user. Very helpful.

Shannon Scoffield - Shannon is Brandon and Russell's sister. Her maiden name is Shannon Moore. Huge help and virtual assistant to Brandon. She has helped with training, project management, and content creation. Most of the major content sessions were or have been with Brandon and Shannon working together. When they, Brandon and Shannon, were traveling, Shannon was one of the primary adilas instructors. If she was teaching Brandon was taking notes. If Brandon was teaching, Shannon was taking notes. Power user.

Cheryl Moore - Cheryl is my mom. What an asset. She owns a small business and has owed a few different ones. When we were doing training sessions, she came to every one of them. She asked wonderful questions and was a great supporter. Sometime, I would use her as a test subject - can my mom do this? If yes, we are good. If not, we may need to keep tweaking it. Thanks mom!

Wayne Moore - Wayne is my dad. He was my hiking buddy and more than willing to talk about ideas and concepts on our walks and hikes. He helped out with video stuff and was a great coordinator for making other connections. He worked at Bridgerland (technical college) and helped us get setup with classrooms, computer labs, and other great connections. Huge cheerleader! There is another Wayne, Wayne Andersen, he is a backend developer, systems guy, and database guy.

Wayne Andersen - This Wayne lives in Portugal and helps with all of the backend security, server, and code testing. Major skills, writes code, helps push all of us to new technologies, partially retired but loves to play with tech stuff. If you search for Wayne and it deals with concepts and coordination stuff, that's my dad, Wayne Moore. If you search for Wayne and it sounds like a master backend guy, that's Wayne Andersen.

Alan Williams - One of the lead developer's at adilas.biz. Alan joined us in 2015 and quickly came up through the ranks. Trainer, CTO, team lead, master developer, prototyper, and system architect. Alan has helped with many projects and features over the years. He also helped Brandon with some of the prep work for the adilas lite (fracture) plans and project. Sometimes called "Dr. Alan" by the other developers. Example: This might be a project for Dr. Alan.

Bryan Dayton - Bryan has been one of the most versatile guys on our team. Originally, he joined a development class out of curiosity. He and Brandon live in the same town and know each other from church. Bryan has done more custom code or small system projects than almost any other developer. He also joined the team in 2015. He helps with sales, custom projects, pushing on projects that he thinks will yield a return. Lots of work on the adilas lite and fracture project. Very hard working and versatile.

Dustin Siegel - Developer who helped with numerous cannabis and cultivation type projects. He worked directly under Steve to help with that business vertical. Many of the original pages that Steve built were taken over and remade by Dustin.

Eric Tauer - Developer and custom code guy. Originally, Eric knew Steve and lived in Salida, CO. As a note, adilas is Salida spelled backwards. Eric has a background in database work and data warehousing. Eric has done tons of custom systems for clients. Often, Eric would pioneer certain features or logic, as custom code, and then we would bring those features into the main adilas application.

Garrett Kirschbaum - Adilas intern and then full developer back in 2015. Stressful time of building and expansion. He and others helped run the adilas shop with Brandon's help. Garrett was a great developer and helped us standardize a number of tools and features. He was the first developer to work on sub inventory, back in the day. He also did other projects and helped with some developer management stuff.

Charles or "Chuck" Swann - Charles was an instructor at Bridgerland for web development. He builds custom websites, does amazing mock-ups, prototypes, and is a CSS master (styling a website using code). Chuck worked with Russell to help with redesign work, projects, and vision. Chuck worked fulltime for a number of years and now works and coordinates work done by a small hand-picked design and development team. Anything that needs some design loving gets passed over the Chuck and his small team.

Steve McNew - Friend of Steve Berkenkotter's. This Steve helped prep some whitepaper documents to help with getting adilas standardized and some internal audit type stuff. Mostly white papers and putting things down on paper. He ended up getting hired by the local school district and wasn't able to finish the process, but he got it started. He asked some great questions, and we had some good conversations.

Abby Elkins - Abby is Brandon's daughter. Her maiden name was Abby Moore. Abby, when she was little (10-12 years old) helped with some of the original concept artwork for adilas. Later on, she helped with content for the presentation gallery and then the adilas lite plans (fracture). Currently, she is working graphic artwork for different adilas pages. She's now in her mid 20's and has some awesome art and content skills.

Aspen Moore - Aspen is Abby's younger sister and Brandon's daughter. Aspen helped Brandon with some planning and counseling (mental help). Aspen also did some general business consulting with her dad Brandon.

John Maestas - Developer, backend server guys, and designer. John came to us through Dustin. John was uses as a jack of all trades on the backend and frontend. He did numerous projects, documentation, payroll, and page redesign projects. John was also very help to Brandon in working on the notes and comments on the SWOT analysis document. Many other projects as well. Good vision of the future.

Kiva Berkenkotter - Steve's wife. She helped Steve with various projects and planning sessions. At one point, she was in charge of paying commissions and collecting monthly reoccurring payments. Huge supporter to Steve!

Heather Moore - Heather is Brandon's wife. What a trooper. Cheerleader, support, ideas, and consulting. Huge asset to Brandon (me). Thanks Heather!

Jonathan Wells - Designer and mock-up guy. He helped to map out the system and created a number of deep mock-ups for adilas lite (fracture) projects. Great job catching the vision and putting those pieces into a visual representation. We still refer to his work when talking about fracture (future project for adilas).

Jonathan Johnson - Business consultant from Epic Enterprises. Met with Brandon and Steve in end of 2019 into 2020. Really helped us see some needs and opportunities. Later, helped Brandon with some other consulting when trying to define the fracture plan.

Calvin Chipman - Windows software developer. Calvin also did a bunch of web-based work, database stuff, label printing, and API socket stuff. Calvin was the first developer to use the adilas API's to create a native mobile app for a client. He also built a number of special developer tools used by some of our team to speed things up. He's the tool guy!

Cody Apedaile - Bryan Dayton's cousin, Cody helped with a bunch of JavaScript code and changes. He also spent some time working on the UML diagram for the adilas database. We didn't get things finished, but he was working on a new build your own interface (custom to you) for adilas. We ran out of funding. We want to get back to that project at some point.

Dave Forbis - Dave was the official "high tech gofer". He did a bunch of things. Graphics, project management, brainstorming, planning, sales, and helped with managing developers for the adilas shop. He was another great student. He came to a number of training courses and brought so much to the courses. He was also a big support to Brandon during some rough times.

Josh - There are three Josh's. Josh Wheeler, Brandon's friend and developer. Josh Sagert, developer and adilas user (worked tons on the discount engine), and Josh White, Steve's friend from California. Josh White has brought us a number of bigger leads and bigger players, like franchises, and other higher-end clients. Anything recent is Josh White, from California. He helps with networking, sales, and dreaming of new things.

Suzi Distelberg - Sales, training, and deployment. She also worked with some custom projects and doing step-by-step user guides. She has helped with all kinds of projects and even gone onsite for setups and training. Great asset!

Kelly Whyman - Kelly is Dustin's wife. Kelly was single handedly the best independent sales rep that adilas had. She did training, consulting, and sponsored a number of custom projects. Kelly helped Steve and Brandon with reports, functionality, and other things. She got so good at things, state contracts snagged her up to work at state and multi-state level stuff.

Molly Hennessy - Molly was another independent sales rep and consultant. She had numerous clients and got into doing SOP's (standard operating procedures) and other high-end documentation and training. Molly was an entrepreneur and even started creating some of her own product and services. If you search adilas on google, some of the other results are from Molly. Super creative and a great consultant.

Hamid Karbasi - Developer - He has worked with Brandon doing small websites, training, and small tasks. He currently is a manager at a retail store and brings some managerial type skills to the table. Willing to talk about concepts and how they apply to retail and other environments. He is also lightly helping with some planning for fracture.

Gene Spaulding - Friend, entrepreneur, and businessman. Gene is an old college friend. We had a number of friends in common. He has been a small mentor to me over the years. Way back, before adilas, he helped me get my first business loan for a project that I was working on.

Sharik Peck - Friend, entrepreneur, public speaker, physical therapist, and businessman. Good influence and mentor in ways. Sharik and I used to exercise together back in the day. Many of fun walk, run, and weightlifting session. Learning some conference and training skills from him and his wife. They have done really well pushing their product lines and doing some marketing. Trying to get some ideas.

Bridgerland Technical College - Use to be Bridgerland Applied Technology College. Not a person, but a huge help. This is a local technical college in the Logan, UT, area. Brandon's dad, Wayne, worked there. Tons of assets. They provided classrooms, training options, computers, and even an small incubation spot (starter office space) for the adilas shop during the startup phase. Huge asset!

McCorvey's Pro Shop - Also known as Bowling World. Client that had multiple locations. The started out with around 30 and grew up to the 90+ location level, all using adilas. Long time client.

Emerald Fields - They were the first client that wanted their own fully dedicated box and server. They had multiple locations and requested some custom code, reports, and features.

Beaver Mountain Ski School - Client that we helped them track their ski school (snow sport) lessons. Students, instructors, classes, and schedules. Custom interface dealing with elements of time and flex grid.

Bear 100 - This was the first event or annual event client that we did. They used the system for about a week each year. They had 350+ runners and their families that would be on the site for multiple days straight. It was a 100 mile running race with 13 aid stations and a small social portal for the family and friends to watch their runners. This one was special as it had custom input options to upload CSV files to populate the database vs normal HTML form field entries. Records were sent in batches from remote places to adilas for storage and race progress.

High Valley Bike Shuttle - Online ecommerce and scheduling client. They also have a cafe and small retail store. Fun online scheduling and bulk flex grid projects.

Herbo - Mike Roundtree, owner of Herbo, was the first company to do a small white label of adilas. Mike has been a great asset to Steve and the two of them have worked on projects, plans, and dreams. Herbo also has a custom payment solution that they are trying to market and get rolling. Mike has been a great supporter for years. He is also a certified CPA and that credential helps us and him. We would like to get other CPA's on board as well. Thanks Mike!

Nxtlinq AI - AI assistant. These guys really pushed us to get an AI agent inside of adilas. Tons of development took place and lots of prep stuff. We wanted to do a 3-part plan for integrating AI. 1. Teach it how to navigate using the AI quick search (check - done), 2. Teach it all things adilas. and 3. Teach it how to be clear up at the consultant type level. We only got the first phase done. Lots of other plans and such, but we ran out of funding.

Grok AI - Steve loves using Grok. He has built a number of image generation options inside of adilas. He is also working with Grok to feed it data to help with analytics and AI insight. This is not finished yet, but we may end up using Grok as an AI assistant inside of adilas. We have simple and emerging connections available right now but need to really polish things up before going live with the AI assistant options.

ChatGPT AI - We have started using ChatGPT to help with code, explanations, explore resources, planning, and help with training and flow for people and other AI bots. Currently, Brandon, Steve, Bryan, Alan, Josh, Russell, Chuck, and Wayne are using AI in either ChatGPT chat sessions or some other form of AI. We have some using Copilot, Gemini, Claude, etc. AI is actually helping in many ways. ChatGPT is a big one for use. Anyways, they are earning their place in the adilas key contributors list.

There are so many more that I can't list. Developers, users, power users, reps, consultants, trainers, clients, accountants, friends, family, and even critics. They have all helped out the idea farming process and progression. Good stuff! We couldn't have done this alone. It takes a community to do what we are doing.

I've been stewing over some things for the past few days dealing with how to help structure the adilas company structure. My daughter came home from being up at the college for classes and I was asking her some questions as she had a snack.

I was asking her, what would you do if you had a situation like... (fill in the blank) and just started asking her questions. It took a bit of prep work but once we got on the same page, it was kinda insightful. Here are a couple of my notes:

- Talking about company structure - it's not a challenge of leadership skills - it is more of a question about use of resources, time, and who is managing certain aspects.

- If certain things aren't being done, who do we get to fill in the gaps? We may need a leader and a helper (fill in the gap person).

- Certain roles are just too much for one person.

- Time management

- Burnout

- Dedicated people to help in certain places

- Employees - possible trauma or bad experiences

- Everybody has too much or too many roles and expectations

- Investing in mental health and wellness for our team and crew by getting someone to help with certain roles

Touching base with Hamid. He is working on a Word Document and outline for our projects. He's going to refine it a bit and then send it over to me. He took all of Aspen and I's post-it notes and reorganized them into an outline. See element of time 10377 for the rough outline and post-it notes. Looks good. We also talked about some screen capture and video editing stuff. We setup a meeting for next week.

Meeting with Aspen. She gave me a full on presentation (powerpoint with 11 sides and tons of notes) on documentation processes and how we are going to do things inside of adilas. See elements of time # 10372 (hours worked by Aspen on fracture) for more details. It may be hidden from view (non-show on the web). Got her paid for her work that she is doing. Entered the reimbursement into adilas.

Emails and recording notes from older entries. Trying to get caught up. Recording notes from back on 7/11/23 and some of Aspen and I's brain dumping and high level master plan stuff. Then moved on and did notes from 7/17, 7/18, and 7/19.

As a small side note, none of this would be possible (developer notebook entries) if I hadn't scribbled some small post-it notes when it actually happened. On the negative side, it does take a while to transfer that info from pen and paper into digital, but it has great value to me and is worth it. Anyways, this is a small shoutout to the speed of pen and paper as a quick tool (small little scratches). Sometimes I'm presenting or in the middle of a meeting and can't take a digital note or someone will say something and I quickly scribble it down. That's how I roll. Those tools help extend my memory. Good stuff.

Planning with Aspen. Doing some brain mapping on a huge board with post-it notes. See attached for some pictures. Lots of high-level planning for adilas lite, fracture, and sub projects within our bigger vision. Once again, see attached. We also got Aspen paid for her work.

Quick breakdown of the different projects:

#1 - Company Structure - Jellyfish Model - Knowlege workers vs hourly workers, define divisions, departments, the who (talent), combine areas as needed, optimize structure, overtime, and compensation. We also want to deal with the different personality types - organizer, doer, creative, consultant, and the salesperson (someone who does sales).

#2 - Product Development - Value Add-On Core - Players, features, each summarized (possibly in a video or multiple videos). Define the current core. Figure out industry specific skins. White labeling options. On the industry specific skins, go minimal for the start. Custom code - data driven, not code driven. BI (business intelligence) level - Model needs to be fully planned out because it doesn't exist as a standalone layer at this time. It is built into the system as a whole. We need to extract those pieces and make a better plan for those numbers, values, and pieces of BI. Enterprise - define it and prep the database to make the jump eventually.

#3 - Education and Training - Adilas University - Internal and external training needs - video clips, organize them (library of sorts), tracking education, SOP's (standard operating procedures) per industry, in general, and company specific options. Make all of this data driven. Easier interactions, easier interface, all dealing with settings (show/hide, rename, aliases, sort order, defaults, etc.). Once again, both internal and external training needs. Online and in person trainings. Minimize the need for education by building out a better interface (fracture and adilas lite). Dynamic content and settings. Program education directly into the interface. Be able to turn the education mode or help mode on/off based on needs and per person.

#4 - Community and 3rd Party Solutions - Adilas Marketplace - Access from the adilas cafe or as a standalone app. Adilas creates tons of byproducts (both products and services). This could be things like consulting, design, custom code, data entry, bank reconciliation, accounting needs, etc. We want to offer ways to both buy and sell both products and services through a controlled interface. Think of a mini Amazon or mini eBay type marketplace. We need a spot to send, organize, and direct 3rd party solutions. Advertising and marketing efforts. More white labeling options (in the marketplace). This section could be further explored and has lots of potential.

#5 - Social and Efficiency Options - Adilas Cafe & Community - White labeling, standardized portal, single login, single sign on, able to jump to any corporation on any server where permissions have been granted. Options for work, play, buy, sell, train, social, and participate. User profile page. Interface with other corporations, get assigned, hub type environment. Mini marketplace for adilas based products and services. Sales and creation of new accounts (automated setup options). Tired pricing. News and updates, this wouldn't be forced on anybody but would be more available. We could allow them to customize their news and update feed. Dynamic billing and making payments for our (adilas) clients.

#6 - Deeper Product Development - Adilas Lite or Fracture - Customize everything. Setup wizard, question to help with setup, industry specific settings and presets, sizes, features, and options to customize as needed. Show/hide almost everything. Other settings such as toggle on/off features, columns, reports, navigation, etc. Everything is configurable to some extent. Sort orders and the ability to move things around (vertically, horizontally, and free form). Settings and making all of these decisions data driven.

Inside of fracture (code name before we got adilas lite) we want to make some server changes, code changes, frontend and backend changes by using frameworks and different languages (code stuff). Entirely composed of API sockets. This will make everything more portable and will also allow other outside developers options to build custom pages, features, and interfaces. Another advantage of using the API sockets for everything, it will standardize how everybody interfaces and interacts with the system or application. It will also let other developers play along without letting them see the underlying code. They just see documentation, examples, and final output from the API socket calls or API endpoints.

Fracture will include testing plans, sections for unit testing, integration testing, automated tests, and good coverage on testing in general. Everything will be modularized and broken into smaller mini components. We plan on using dynamic billing for usage, features, storage, etc. Entirely new interface with the ability to setup your own navigation and your own dashboards. We want lots of white labels and white labeling options. Tons of industry specific stuff as well.

Be able to turn on/off the education mode. We would love to capitalize on numerous lessons learned from 20+ years in the business. Lots of prototyping, new databases with good indexing and normalization. Directly program in teasers and marking. There has even been some talk of using AI (artificial intelligence) to help with suggestions for products and features that they might use or want.

Everything will be mobile ready and responsive. Client-side and server-side validation. We also want to prep things and have a maintenance plan in place as well. That is something that has been somewhat missing from past versions. Basically, take what we have and build from there - learning from the past and building for the future. Everything has a life cycle, prep for the next phase or part of that life cycle.

#7 - Budgets, Finances, Marketing, & Sales - Other business plans - interactive wireframing presentations, SWOT analysis, funding and repayment stuff, timelines, mission statement, profit sharing, budgets per section, per person, per product/feature. Writing business proposals, project scopes, sales pitches, standardization, and master table of contents. Lots of good marketing and campaigns for sales. Sources of profit and ROI (return on investment). Prototyping, testing, and market research.

#8 - Other - Networking and meetings as well as more research. Get in there and get it done!

Meeting with Alan. Going over and reviewing my meeting this morning with Aaron and what we are learning and discovering. Alan was showing us (Aspen and I) some VueJS stuff (JavaScript framework). Lots of shortcuts. Mini caching of variables. Listeners and watchers. Two-way passing back and forth. Comparing VueJS to React JS stuff. Event handling and looking into options.

We switched gears and went over needs for training and outside training resources. We did some review of some older R&D stuff from Jonathan Wells. We talked about some new user's stories. I got some notes from Alan (see attached). Light ideas of what Alan wants to do with adilas lite and fracture. We then rolled into a small work session doing stuff with the jelly fish model. See elements of time # 2284 inside of adilas for verbiage there.

Meeting with Alan and Aspen. Alan and I were talking about the pressures of getting all of the prototypes and new learning done that is needed. It's too much. You can feel the burnout starting to set in and that affects everything else. So crazy how quick it can set in.

We are trying to start organizing things. We feel like we have some great ideas, direction, and what not. It's all over the place, so our next major task is to start organizing things. Along those lines, we may have to find some middle ground. We know what we have (old or existing) and we have an idea of what we want (new and future). We may need a few steps in between instead of just jumping from old to new. That's a big jump.

We have tons of other notes that we were working on. See attached. We were looking into ideas about mission statements, plans, pros and cons of different technology stacks, as well as other general topics and discussions. The new notes are towards the bottom of the document.

Meeting over the GoToMeeting session. We had Alan, Bryan, Aspen, and myself on the meeting. We started out talking about some ways of generating outside funding and potential financial products that we could offer. See elements of time # 10235 for more details.

We then shifted gears and Alan ran most of the rest of the meeting. He was giving us a demo of a React JS framework and light frontend stuff. I took a ton of notes and so did Aspen. It sounds like it has a lot of potential. There is a steep learning curve, but it has some good benefits as well. See attached for my notes. The new notes are at the end and towards the bottom.

Online meeting with Alan over a GoToMeeting session. We went over the notes that Aspen and I made from our last meeting on 6/22/23 (element of time 10187). As we were talking and discussing things, we came up with some new ideas and notes. See attached for our new notes. The notes have two sections, some from 6/21/23 and some from 6/26/23 (today).

Before my meeting with Aspen, I was still on the meeting with Byan. We took the last 15 minutes and talked about possible ways of modifying ship A into what we want for ship B. Bryan may explore that a little bit to see what that might take. I authorized him to spend 10 or so hours checking things out. He may also look into using a mix of React and ColdFusion. More R&D stuff.

Meeting with Aspen and going over notes from Alan and I's meeting from yesterday - see element of time #10267. Defining and explaining some the notes and ideas. I was doing some drawings, using my hands to explain things, and took a few more general notes. These are things dealing with fracture or adilas lite - where we are headed.

- On the size and pricing matrix, we need to include file storage (photos, scans, images, media/content, and general files). We also need to include database size (how much we are storing).

- On the choose corp page, be able to set the default corporation right from there.

- Look into modern payment solutions such as Google pay, PayPal, Venmo, apple pay, etc. We already do some of that, just make it even smoother.

- Aspen was pitching the adilas portal vs the adilas cafe - naming convention. She liked the word or phrase portal better.

- Education will be a huge part of the marketing and sales. We need to include it from the get go. This may be a person who has to be hired just to do that role. Some of our developers may not fit that mode correctly.

- Aspen's comments on education - We need to pitch education as optimizing the system to be more accessible.

- There is a need for market research and test runs.

- As we were reviewing the document and notes from yesterday, we came across one that talked about simple tax info for small users. That would be really cool if we could help people out and put all of the simple tax info in one place for them. Make it super easy and convenient.

- Along with the taxes stuff, we may want to add more tax and payroll forms to the current system. Make paperwork as easy as possible.

- AI (artificial intelligence) - What do you want to do? What do you want to see? What do you want to track? There are tons of other things that we could let people ask or do. Help them out and even tie in some of this the industry specific skins. Aspen and I were talking about AI a little bit.

- Aggregates and sums, counts, averages, totals, mins, and maxes - Almost a reverse or reversing the direction of the reports and gathering the information. Now that we know where and what we want, let's build that in from the get go. Also, this is for me... If there is a discrepancy, I really want a tool that will help rebuild those aggregated reports and aggregate values. I'd like to automate as much as we can, but if needed, we will have and/or provide manual recalc tools. That's important to me.

- A.D.I.L.A.S. - All data is live and searchable - What does that really mean? "All data", that means that we catch and store it all (the whole system and all of the parts and pieces). That's a pretty bold statement. We love it! "Is live", that means that we allow you to look, retrieve, view, and interact with your data based on permissions and settings. It is a living application, not just a digital archive tool. It's alive. The more you give it (virtually feeding it) the more you will get back (business intelligence and decision helping information). "And searchable", full visibility and full searchability. Every history, every detail, every record, every supporting piece or pieces. Filters, sorts, exports, save as options, you name it. It's your data, we just help you organize it, store it, retrieve it, and secure it.

- Above, is a light overview of what the name adilas can and does mean to us and to our clients. As a fun side note, the actual name "adilas" was proposed by Steve Berkenkotter, at a lunch meeting in the small mountain town of Salida, Colorado. If you look at adilas, it is Salida spelled backwards. The first nine years of the adilas business existence, the primary co-founders and partners lived in Salida, Colorado. Sort of a fun little fact.

- Aspen and I were talking... Are we too detailed (meaning our planning). Do we need to zoom out? That is a great question. It is very easy to get pulled in to the nitty-gritty details and happenings.

- Dealing with zooming out - Aspen asked me what my top few priorities would be right now - without any planning - This is a small list that we came up with. See element of time # 10270 for a small list of current priorities. After we made the list, we then talked about how each one related to the others on the list. That was a fun exercise.

- The first goal, we need to centralize the data. Make sure and catch all of the pieces. Once we have that, we can then worry about how it looks and how to get the data out or back out of the system.

Work and planning session with Alan, Bryan and I. We were talking about ways of breaking things down into smaller pieces. We ended up doing some small user stories and lots of brainstorming on the adilas cafe. We also did some talking about a new pricing matrix and other brainstorming ideas. See attached for some of my notes.

Meeting with both Alan and Aspen. I took some notes and Aspen took some notes. After the meeting, I did some more note recording and note digitizing for 6/15/23 and for 6/16/23.

Alan was on with us for the first hour. Here are some of my notes. See attached for all of them.

- Let's build out the MVP for the plan - general fracture or adilas lite planning session - what documents does that mean and/or require?

- Two of the first main things we want to do is define the jelly fish model (business structure) and the value add-on core model. Those two are some known needs of where we are heading.

- We spent quite a bit of time talking about how to break functionality and features up. We want to keep those separate as far as options.

- I showed Alan the presentation gallery and the outline of the business functions. There is quite a bit of work that has already been done there. Great resources.

- Small packages and/or starting points - We could call it whatever - recipes, packages, templates, industry specific skins, presets, etc.

- Alan wanted us to think about tiers and scaling - both vertical and horizontal. I was thinking, what about the Z scale or the depth/layering axis. Just for fun 3D scaling and 3D world building. It might be fun to explore this.

- We talked a little bit about pricing and tier levels. We would like to set breakpoints, ranges, and fees for going over.

- We asked Alan about his vision for adilas lite and fracture - He is really excited about creating a solution that is light weight and very efficient. In his words, he said, How can I get the most power with the least amount of drag? We went on to talk about hiding things that they don't need and getting them to the meat of the operation as quickly as possible. We will do future planning sessions where we look at each section and slim it down to the minimum or minimal requirements.

- This is a side note, but as I have been thinking about minimal pieces, I keep coming back to a concept that we were looking into called standalone declarations (full entries without any other connections and/or supporting documentation). They exist by themselves but they also may be mapped and pointed to the right place. We could sum them up, count them, map them, and keep it super simple. Originally it was going to be something that could be made for financial documents (P&L and the balance sheet)  but technically we could use them in any way. Simple standalone pieces.

- Spend the time and do some market research on what business verticals we could hit and take care of.

- Lots of talk about automation and even automating the setup of new systems. Let people try things out as a free or limited version. We would setup thresholds, limits, ranges, or whatever. We want people to try it out and like it.

- We talked about ice bergs and mountains (perception of how big it is). We also switched and talked about the depth of the water... pretend levels of swimming - Imagine that you are at the beach - you could get your feet wet, do some wading, swimming, snorkeling, or scuba diving. All at the same place, just how deep and serious are you or what are you looking for?

- Once we have a list of things that need to be done and/or worked on, we get to prioritize that list. What do we want to build out and when?

- Alan had the idea of putting our outline information into a database. That way we could just query things (just in time) as needed. That way we could make the lists super small and then allow for it to be expanded at will. Great idea. Simple displays with drill-downs. Almost the presentation gallery for sales, marketing, pricing, features, and education.

- We also want to highlight future plans and what is up and coming. We change things all the time. Make that part of the plan and the part of the presentation. Put it in a database and let our users pull back what information they want and/or need. Self-building templates, feature lists, tiers, and other levels.

Meeting with Aspen and going a small review of what is happening (daily). Emails, text messages, and then recording notes for today (6/13) as well as adding in a video link for the group pivot meeting on 6/6/23.

Meeting with Aspen to go over parts of the plan. She ended up doing some research on fracture and I was recording notes and such.

Notes from Aspen - see below

Adilas Lite Weekly Objectives

6/12/2023–6/17/2023

1. Smooth over the relationship with Ship A

1.1. Propose prototype testing for Ship B components on Ship A

1.2. Win-win for all parties–helpful features that Ship A won't have to pay for directly, Ship B gets the assurance that their components work, Team harmony improves

2. Get Ship B Organized

2.1. Variety of Meetings, prepare documents for a more technical meeting with Wayne on the 14th

2.2. Project Management Document Summary, start on strategies

3.Complete Personal Hours, Etc.

4. Classification of Projects Under MVP and Non-MVP Categories

4.1. Helps focus efforts

4.2. Both need to be clear

4.3. MVP needs to be built with potential Non-MVP build-ins in mind

Meeting with Aspen. She was doing a summary of the notes from our intro meeting the other day (6/6/23). See element of time # 10221 in the shop for the summary. I was recording notes and then going over the summary with Aspen. Quick but good meeting.

Group intro meeting for Ship A and Ship B - current adilas (ship A) and where we want to take adilas to create the next level (fracture or adilas lite - aka Ship B). We had 10 people on the call/meeting. I took a bunch of notes, Aspen took some notes, and we recorded it. See attached. After the main meeting, a few of us hung around expressing other ideas and then after everyone else left, Aspen and I had a small chat.

Notes from Aspen and Brandon talking after everyone had left:

- Start emphasizing what we are doing

- Fixing the scary things (rounding off corners and refining things)

- She (Aspen) would like to try to pitch it a bit (build it up and be able to help pitch it)

- Help Steve with a viable product and plan (MVP's) that he can sell. Help him to see that he can sell anything, including things that are poorly planned out. Imagine what he could do if we gave him something to work with (MVP's - minimal viable product, plan, person, etc.).

Reviewing with Aspen and going over the adilas lite group meeting introduction and agenda. I made a new sales graph for adilas revenue since 2008 to current. That was kinda fun.

Meeting with Aspen. We reviewed notes and made some new plans. See full sheets of paper. We have 5 of them. See attached. She was making them into more solid documents and plans.

Meeting with Aspen. We worked on an outline for the meeting on Tuesday with the rest of the team. We have lots of planning ahead of us, but we have to figure out first things first. Our current goal is getting things ready for the Tuesday team meeting. See attached for some handwritten notes.

- I'm stepping down as the lead developer. My new title will be the project coordinator for the adilas lite project.

- Note for me - stick with wireframes and pencil and pen drawings for right now. Enough to get things started. We'll refine it later on and make it look awesome.

As a side note, Aspen is good at organizing things. I'm excited to tap into that a bit. I'm kinda all over the place sometimes. Just part of who I am... :)

My mind was going nuts all day. Literally a whirlwind. I didn't write down the start and end time on this one. But from about 12 noon until 11 pm ish I was brainstorming, thinking, recording notes, talking to people, phone calls, texts, etc. It was super fun. Once again, these notes don't have any specific order, they were just what I recorded on small little post-it notes. I should have used a bigger notebook... :)

- We need a matrix and the ability to monitor every choice and setting. Full data driven and choice driven billing for our clients. This needs to be baked into the beginning design for fracture and where we are heading.

- What about possible open-source code and/or having our clients pay for their own accounts? That would take some of the hardware and server pressure off of us. Just a thought. Along with this, we could set it up to use any domain name, any site/server or hosting company. Whatever. Keep it super open, if we want it to be.

- As far as hosting and packages, we could have our own options as well. Things like simple home use, shared servers, semi dedicated servers, full dedicated servers, clusters, etc. Make some options and then make them available.

- List out your services that you offer and/or have available.

- Packages and bundles - tiny, small, medium, large, extra large (xl), double X (xxl) or whatever. Maybe set some limits for the different sizes or limits withing a certain range (keep it kinda flexible). Allow for variable billing.

- Stripe seems to have some awesome automated merchant processing features. It may be fun to plug into this. We could also use something like Datacap and then have access to even more merchant processing options. Just thinking along these lines. This could be for our clients as well as for us, as a company. Currently, we are using USAePay for our internal merchant processing stuff. I'd like to expand and really open that avenue up a bit.

- You (meaning me) may need to fully jump off. Earlier today I was giving Steve an analogy of jumping off of a moving train. The best place is either on or off, not somewhere in the middle. If I'm going to jump, do it and get clear. You don't want to be too close to that moving train. Once again, just an analogy.

-  Some of this stuff is for me, but was part of the brainstorming session. Anyways, I'm going to list it anyways.

- I know some bankers. I'd like to meet up with them and just pick their brains. Thinking of Mike Hall, Brent Wallis, Kevin Moser.

- I could use some of my percentage ownership of adilas as collateral, if I needed to get a loan.

- I have a buddy that helped me out, back in the day with my Learn To Freeride (LTF) project. His name is Gene Spaulding. He currently does a lot of stuff with nursing homes, memory care, and retirement homes. Good resource. Maybe even checking with him if he needs a product to help manage all of his beds (rooms for his clients - elderly folks). Regardless, he's an awesome resource.

- I know a guy by the name of Jud Eades who is an entrepreneur, a friend, and a total stud. He does all kinds of fun stuff. I could see if he has ideas and/or is interested in helping me build a reoccurring revenue based product.

- I know lots of other business people who have ideas and different know how. I would love to tap into their minds. Just being silly, but started thinking about too many people and decided to stop (for now).

- Use eye candy to show what we have done

- Talk with my wife Heather

- I have a full business plan that I did for the LTF project (older personal project dealing with teaching snowboard freestyle tricks and moves - early to mid 2000's). Look at the LTF binder, just to get some ideas.

- Recruit help. Think about all kinds of avenues, people, places, things, etc. Be creative!

- Include the Lord

- Sufficient - That goes a long ways

- Apply It! - Whatever you learn, keep applying it. That seems to be one of the secrets.

- We (adilas) hired a business consultant a few years back. Get back with him and review of what you learned from Jonathan Johnson and Epic Enterprises Consulting.

- Check in with Aspen, my daughter and see if she wants to help. She has a great gift for organizing and such. I could use the help.

- Talk with my mom and dad. I would like to ask my father for a father's blessing as well. That would help me out.

- Planning things out and then funding that development.

- Strategic funding based on needs and plans.

- Willing to listen and record notes. I love sharing what I have learned. Writing things down helps my memory. The old saying - The faintest scratch is better than the sharpest mind.

- I'm willing to let others play a role and add to or even take away as needed.

- Freedom from the adilas grind - that's worth a lot.

- I may be able to do more and help more by not being tied down.

- Make a list of pros and cons

- Include some prayers (lots of them) and some fasting - ask hard questions of God and of yourself

- A couple of books came to mind - Who Moved My Cheese, The Go Giver, How To Win Friends And Influence People, Rocket Fuel, etc. Read those books.

- Be willing to help and give. I enjoy that.

- Follow a dream

- There is a level of excitement that I'm feeling. This is kinda fun!

- I have a book called "Differentiate or Die" - I'd like to read that. It was given to me years ago and it has been in my office but I haven't gotten around to reading it yet.

- Get some training

- Work on some funding

- Be a cheerleader

- Help fix the existing foundation. Make this part of the plan.

- Be open... to... whatever...

- Bridgerland - It's a local technical college here in my town. There are lots of options there. I know a number of people, they have training resources, and they have even asked for a demo (multiple times) of our products. I'd like to explore some options there including offering to help them build something that they could resell and/or pitch to other technical colleges. Almost a white label type option.

- I had a dream the other night about including other businesses in our planning and roll out. Keep exploring those ideas and avenues.

- Leverage your percentage of ownership.

- Ask... What do you need? How can we help? What do you want? Where is your pain?

- Go back and do it again. Trystorming and being willing to circle back again.

- Talking with Heather, my wife, and going over what I was making, what I could make, and how to keep a good balance. I'm not going to lie, there are parts of it that are just plain scary.

- We may need to get back to doing a family budget. We used to do that a long time ago. It's been pretty smooth sailing and we haven't done that in quite some time. We may need to circle back around.

- I'm kinda scared to dip into savings. Super grateful that we have some.

- During the day, we talked (Heather and I) about existing expenses, promises, and upcoming expenses dealing with raising a family (vehicles, wisdom teeth, other doctor bills, etc.). We listed a few things out.

- From Heather - We don't want to relive LTF! - Understood and I agree. Lots of lessons learned. If someone has time, some time in the future, I'd love to tell them about that project and product. Huge building blocks of my career, part of my life, and part of the journey. It wasn't all bad... :)

- Look at the risk/benefit trade offs

- From Heather - She'll let me do this - new venture - if we don't take out a personal loan and don't clear out our savings.

- We have been super blessed.

- We can't see the future. We don't know what is coming.

- Keep adding to savings as part of the plan.

- Light fun with numbers. We started adilas in 2008 from a project that started in 2001. The first adilas deposit was for $100. As of 5/31/23, adilas has made over $7 million and growing. That's kinda fun.

- The current goal is the business plan. That may end up being more than just one document. It may be better to say plans (plural).

- Need to call our accountant and check on taxes (for me personally)

- We have a number of projects planned for around the house that will still need to be completed this summer (paint back porch, cut down the dead tree, etc.). Heather wants to make sure that I don't get too busy and that I can still help out and do the planned projects around the house.

- From my daughter Amber - We were on the back porch talking - Here are some random thoughts that I wrote down from our conversation. From Amber - Do what makes you happy! Question - wouldn't having more be more stressful (meaning another whole adilas product)? I told Amber that I was trying to work myself out of a job. She had a few questions about that. Foreign concept to her. We talked about - if you are enjoying the job, it's not work. Good fun!

- More notes from Amber - You could always find another job. For example, snowboarding or whatever. Something that you enjoy! Maybe something part time or something like that. You could teach an art class, spend more time with your hobbies, actually get a job where you have a window (you work in a cave), get out and get outside, something. She was having fun giving me advice.

- AI (artificial intelligence) - this may replace certain jobs. Creativity and interpersonal skills - you can't replace that (currently).

- I like helping people - do something along those lines.

- Aber was being super kind - She said - You should draw stuff. I love the t-shirts, cards, your life jacket (kayaking PFD), and other things that you have drawn. Go have fun! You could totally use your drawing talents.

- Next I talked to Aspen for a bit - she was very logical and had some great questions. For example: I wrote down - Do you feel comfortable dropping all of your responsibility on other people? Who is going to do what you were doing? What about family timing (meaning with our family and who is doing what - in general)? What about retirement? Who is going to help with marketing? Etc. Very logical questions. It was great.

- I told her that I was playing a small game, similar to the old fable called "stone soup". Bring what you've got, throw it in the pot, we are making stone soup. She thought that "a community effort" was a better way to say it than calling it stone soup. She is probably right.

- A few more questions and comments from Aspen - If you have a passion about something, we'll trust you. Prove yourself! Different question, how will this look for taxes?

- Both grandmas and grandpas (Heather and I's parents) are a great resource. I'd like to let them know what we are doing.

- Talking to my son Tanner about what was going on - He said, it sounds like Legos (little building blocks).

- This is totally random, but also came from Tanner - We were talking about trying to skip things that we didn't like or couldn't do. Just being silly. All of the sudden, Tanner tells this story about one of his friends. His friend is in a wheelchair and has some disabilities. Tanner was really sore from doing something and said, I think that I'll skip leg day today (dealing with weight lifting and going to the gym). His little friend chimed in and said, I skip leg day everyday. Tanner and his friend had a good laugh at that. Anyways, it was super funny and broke the tension around the dinner table. Good stuff!

- Talk with Steve about some ideas

- Aspen recommended that I talk with Kelly (adilas power user)

- Called and spoke with my mom and dad over the phone. I then went over to their house and spent an hour with them talking about things. Great little visit. They recommended that I do some fasting and praying. My dad will be willing to give me a father's blessing this coming Sunday. Pay your tithing, server the Lord, and pray for help.

- My dad gave me a scripture to look up: 1 Nephi 4:6 - Led by the spirit, not knowing beforehand the things which I should do.

- I told my mom and dad about a dream that I had on Monday night about including other business owners in this software re-write and that is exactly what my parents recommended for me to do. I thought that was very interesting and awesome!

Working with Aspen to go over our plan for making the plan. Light review and discussing expectations and where we are going. Started in on adding some research links to part of our plan. Pushed up the new stuff to the google doc that John and I had started.

Here is a light version of where we are heading... (just barely starting - for the record, it looks nicer in the google doc)

Master Adilas Plan or Adilas Master Plan

1. Company Structure - Adilas Jelly Fish Model
2. Product Development - Adilas Value Add-On Core Model
3. Education & Training - Adilas University
4. Community & Outside 3rd Party Solutions - Adilas Marketplace
5. Social & Efficiency Options - Adilas Cafe & Community
6. Deeper Product Development - Adilas Lite - Fracture Project
7. Budgets, Finances, Marketing, & Sales - Other Business Plans

New note added on 8/14/23 - For a pretty good breakdown of these projects - just at a high level, see this element of time 10377 and it's photo gallery.

________________

Table of Contents. To-do

All time id's are inside of adilas

2283 - Main Index

2284 - Jellyfish Model

- Research on the Jellyfish model - link

2285 - Value Add-On Core Model

- Research - link

2286 - Adilas University

- Research - link

2287 - Adilas Marketplace

- Research - link

2288 - Adilas Cafe & Community

- Research - link

2289 - Fracture - Future Project

- Research - link

- Adobe XD mock-ups with options

2290 - Budgets & Finances

2291 - Marketing & Sales

- Adobe XD mock-ups with options

- World Building Concepts and Concepts of the Data Assembly Line - Pitching the concepts

- Research on world building, research on data assembly line

- Presentation Gallery - great start for an outline of what adilas does

2292 - Other Timelines, Plans & Projects

Meeting with Aspen and going over her world building presentation and progress. She is working on scripting a presentation and then matching her slides up with her script. Also got her a check for the work that she has been doing.

Zoom meeting with Cory and Kelly. The whole thing was dealing with inventory reporting and an advanced report builder concepts. Kelly wants to throw-out a wider net and see what we can catch. Instead of going super deep to financials, she wants us just to focus on the invoices and PO's. Basically, an inventory and CRM (customer relationship management) mix. Leave the accounting alone right now (for these reports). Just help our clients get their data in and out quickly. Basically, it's operations stuff.

One of the goals is to show, teach, and allow our clients to use a mix of vendors, customers, invoices, PO's, inventory items, sub inventory, parent attributes, and location information as needed. All of these things interact on both the sales and customer relationship (CRM) levels.

Here are some my notes from the meeting:

- Talking about building a report building engine. This deals with groupings, filters, show/hide columns, sort orders, etc.

- Kelly was talking about getting to the meta data of the database data (going deeper). What is related, how does it work, what can I get out of it - including mixing things that a company and/or individual is looking for? Even things that we can't think of and/or thing about. Extracting those data analytics and details out of the system. Lots of value there.

- Be able to export to CSV, PDF, and web formats (normal HTML or data tables).

- Ideas about display options - Nested groupings, even pulling and storing data in temp tables, data dumps, and then querying that data. ETL - extract, transform, and load - manipulate the data however we need to. Leave the raw data alone, just tweak out other pieces or tables.

- Show all of the tables and their fields. Preset a few things so that the defaults are showing (not everything is checked by default).

- Use the data tables, be able to save the reports, see new reports from the saved favorites, all kinds of advanced report building options.

- Put this new advanced report builder engine under its own new permission.

- Thinking about vertical tabs (for a layout view). The tables or basic system players would be the left most side (left vertical tabs), the right side would show other settings per table. For example: Say the tabs down the left were things like vendors, customers, invoices, PO's, parts/items, etc. Then when you click on the different tabs, it would show which fields belong to what table (on the top of the page) and then the filters and grouping options would be below that. When you are done, you click to view the report. You could also save a new report name, set the sorting or sort order, and who can see it (assigned to who or just a assigned to all option).

- Help educate the users on the database structure. This could be a great side agenda item for this advanced report builder engine.

- Kelly was asking - Is this new advanced report builder a value add-on? How do we monetize it? We decided that for now, we'll just roll it in and try to sell it as a feature of the whole or bigger picture.

- We talked about sub inventory attribute mappings and creating groups (things or attributes that can cross over categories). This is a form of layering for the sub attributes. Basically, each item category can have any number of sub attributes. We then go in and allow a user to setup groups or which sub attributes are buddies or tied to other sub attributes in different item categories. Making small or mini family groups for the sub attributes. Just an idea to help with reporting and consistency.

- We won't build this in yet, but we have to think about things on an enterprise level. If we build this advanced report builder engine on the corporation or basic world level (where we need to start), it won't be long and some of our bigger multiple world level clients will want an enterprise level solution for the advanced report builder engine. We know that is coming!

- Along with the enterprise level, we know that some of our clients really want the business intelligence (BI) level of reporting and aggregation. It's a known need. That's a whole other plan and topic.

- There may be versions and phases of this report builder engine.

- I was asking about big reports and possible timeout issues. We may need to show sample data and then build out the bigger (in needed) reports and then let our clients know that they are done or finished. Some of these reports could potentially be millions and millions of records. As a note, I know that Wayne was working on something similar to this a few months back. I'll check with him on ideas for timing, flow, and notifications.

- We may want to build in options for details (default level) and/or aggregates groups, sums, counts, etc.

- If you are wanting to get more money from people, it really helps if the people that you are dealing with want the same things (that you want). It creates a common want and need.

- In a nutshell, this project would be mixing and blending all (maybe not all) of our existing advanced search features into one bigger master report builder. Because this project could get so big, we may end up playing around and building a mini version and/or a prototype of sorts.

- We talked about timelines and even ways of distracting our clients to buy some time. All of this takes time and resources to plan, build, and deploy.

- As an addition - it would be really cool if we had some presets (pre-maid selections and choices) to help people get started. That would make the building process simpler. We could show some defaults and then let them modify that vs building from scratch every time. This idea came from Aspen (my daughter) who was listening to the meeting while working on other stuff.

Met with Aspen to look over her world building presentation. We ended up getting into this little Q and A session and small virtual interview. It was kind of fun. Aspen took a bunch of notes on a Google doc. I won't share all of the info that we covered but I may pull out a few key pieces.

- Settings and speaking the client's language is a huge part of it - where it starts or where they (the client) gets some buy-in. Once you speak their language, they feel more comfortable.

- System configuration - I like this, I don't like that, can I hide this, can I make this show up here or there, etc.

- Using world building concepts in trainings and demos. Once the clients figure it out and catch the vision, they use world building terminology in describing what they are wanting or what they are hoping to achieve. Basically, if you can get the client to start thinking about the bigger picture, it really gets the juices flowing and the ideas rolling in. Virtually get the wheels spinning.

- Keep building what we know and then deal with other ideas and requests as they come. Custom code vs settings and toggle on/off features. A growing blossoming idea farm.

- We have outgrown a number of different models. For example: We started out with 5 different roles for permissions. Things like sales, mangers, accounting, admin, and backend/web. Now we have over 170 individual permissions that may be applied in any configuration vs the five simple roles that we started with. Also, our first round of corp-wide settings was to build out six corp-wide settings. We had to flip the model when we got up to the 400 ish level. We ran out of room. We ended up building vertically (variable/value pairs) and using custom setting objects (JSON objects and linking similar settings). Tons of ways that things have exploded, changed, and evolved over time. It's been a process. The other big challenge is adding in or taking away new stuff without affecting those who are already in there working (existing clients). You almost have to make the system a chameleon that can change its shape and color on the fly.

- Aspen and I talked about the potential of doing a white label approach. Kind of like the Intel chip inside of a computer. It could be branded however, but the chip is what the whole thing rides on. For example: You could have an HP, Dell, or some other brand of laptop but all of them use the Intel chip as the underlying microchip processor. We would like to do something similar. Whatever brand, powered by adilas.biz on the inside. We don't have to be the main company like HP or Dell or whatever. We could easily just help power those brands using our tech and underlying engine.

- Along the lines of a white label - It would take a potential competitor years and years and millions and millions of dollars to do what we can do right now. If they saw the value of a white label option, they would be smart to go in that direction (saving time and money). Just reskin it and start selling it vs building it from the ground up. There is already a market for what we do (based on our current clients and 20 years in the business and millions and millions in revenue - even though we aren't done yet).

- Aspen asked me about a couple of features that we are using right now and how they relate to world building. I mentioned elements of time and the flex grid tie-ins. Both are hugely customizable and fill gaps and needs, out the door. We talked about selling in bulk but tracking individual items, tracking processes of change (dealing with sub locations, sub phases, or steps of a process). One-to-many relationships, custom fields, preset settings, configuration, and being able to limit what is shown (even though behind the scenes it could be very complex). Tons of samples, examples, prototypes, and working models. We have nuts and bolts companies, bike shuttles, ski schools, and tons of other companies that use these pieces. This is just two pieces of the much bigger puzzle.

- Most of our progress is somewhat limited by outside funding, not ideas or needs. We have huge dreams; it just depends on where the funding for that comes from. This whole thing has been build on a garage type budget. We have ideas and projects that sometimes sit for weeks, months, and years before we can get to them. Our list for an MVP (minimal viable product) keeps revolving and growing. If there is funding, it moves to the top of the list. If not, we chip away at it little by little.

- Lots of analogies between our system (the adilas.biz system) and the body. Often, we start out talking about things like arms, legs, feet, etc. As we get deeper, we get into layers, joints, muscles, system, and clear down to the cellular or molecular levels. People keep wanting to be able to control and/or see the next layer, the next layer, etc. We haven't found the end or bottom yet.

- Aspen was asking what is the difference between world building and fracture? I tried to explain that the fracture project is more of list of lessons learned, ways to speed things up, ways of standardizing things, allowing for customized things, show/hide things, toggle on/off certain settings, full control over flow and display, and controlling things at a smaller detailed level. World building is what we are trying to do and/or accomplish (think bigger picture). We use fracture (aka the next generation of the system or application platform) to get to the bigger world building pieces. We talked about Legos and building blocks of different size, shape, and functionality. Sometimes you need to play in bulk (bigger or preset pieces), medium pieces, and super small pieces.

- We got into talking about the iceberg analogy (or ice berg analogy - different spelling) and how if we could have the whole mountain but only show the iceberg, it would sell better than something seeing the whole big mountain. It makes it look too intimidating (showing the whole mountain). The iceberg looks so much more approachable (be able to configure just what you want to see and use). That's where fracture and some of those ideas come in. You could still have the whole mountain (under the surface) but only have to show what is needed or wanted. Put the rest of the engine under the covers (under water) like the Intel chip inside of a computer. It's all perception and expectations.

- Ideas that don't get exposed (out to the public) can sometimes die in a hole. We talked about if a bigger company was pushing some of the world building concepts or data assembly line concepts, they would sell like hotcakes.

- Towards the end of the meeting, we were getting into costs, growth, and projections - numbers, costs, financials, etc. Fun stuff!

Anyways, a great meeting. Aspen has more notes in her Google doc where she was recording things from the small interview. I enjoyed the chat and the learning session. Sometimes you don't know what you have until you start trying to verbalize it. Good stuff!

Working with Aspen and meeting with her to go over her proposal, presentation, and progress on the world building project and presentation. Looking good. She has been working on verbiage and content for her PowerPoint slide presentation. It's almost 70 slides right now. I'm curious to see where it ends up. Part of it is more marketing focused that what I saw last time we met. I can tell that she is working on it. I got her a check and all paid up.

Aspen got with me and was pitching her ideas on a presentation for world building and trying to get buy in on that subject and topic. She showed me a small PowerPoint slide show (just roughed in) but it had some good stuff. It still needs a lot of work but getting there. We also talked about co-ownership inside of adilas and options there for her as we go throughout this year.

Recording notes from past meetings. Meeting with Aspen and listening to her world building proposal and wireframe type mock-up of where she would like to take that project. Sounded good and I gave her permission and approval to keep pushing on it. We uploaded some notebook scans on the element of time that she was recording her notes and time on. As a fun side note, Aspen is trying to take the world building project and really turn it into a pitch as if she was pitching it to investors and/or new clients. We have tons of historical data, timelines, and plans. All of that stuff is still good but will play more of a background or reference material type roll. I'm excited to see what she comes up with. Good stuff.

Meeting with Aspen on her world building research and visual timelines project. Light training and history of adilas. Printed her out a check. Pitched an option for co-ownership for part of adilas, llc - MMLLC - multi member LLC stuff.

Working with Aspen on world building and research. Printed her out a check.

Working with Aspen and going over her training website project. She finished it up and we went through each page and looked around. Light critique, some small suggestions, and fun looking around and getting a flavor of her subject. Good stuff. I would say it was a good session. Then after that, we flipped over to her next task of doing some research on world building. We are looking for a virtual funnel and pulling things together and gathering up all of the research. She was talking about summaries, timelines, etc. It should be fun.

Helping Chuck with some ecommerce settings inside of his development environment. Cutting a check for Aspen. She is working on some training to help with HTML and CSS stuff. Other follow-ups with our internal guys and gals. On the phone with Eric going over projects and getting a verbal update on things that he is doing.

Talking with Aspen over lunch. She is working on some HTML and CSS (web design) training. She is wanting to work for Adilas and do different things. We went over some technical stuff from her classes and then rolled into some business logic and Adilas pain points. She may end up helping me with some research and getting projects prepped and ready for the guys. Talking about ideas and options. Aspen is my daughter. She will be attending her first year of college this year and is looking to help out where we need some help.

A bunch of random things. Emails, phone calls with a client, helping Aspen with a basic webpage (small learning assignment), recording notes, reviewing other pass entries.

After I finished up with Kelly and Steve, I was supposed to get on a meeting to help with a demo for a mattress company. My daughter Aspen (almost 18 years old) was sitting in my office. She had come in partway through the meeting between Steve and Kelly and I. Anyways, she was sitting there quietly listening to the conversation. Once I jumped off of that meeting, she, nicely, started quizzing me about what we were talking about. We had some good discussions and she made some valid points.

As a follow-up, later on this same day (more around 6 pm ish) we had another small talk. She was doodling on a piece of paper and writing things down. Just for fun, I have scanned in the doodles and notes she was making and taking. Some of it may not make sense, but it was part of our conversation.

Met with my daughter Aspen Moore. She has been taking an online class dealing with writing HTML and CSS (web code stuff). We met for an hour and she taught me what she had learned. She did a great job. We got her paid and cut a check for her out of the main adilas system.

Quiet morning. I was on the meeting all by myself. I spent time going over scans and notes from 5/7/20 and a meeting between myself and Aspen (my daughter). She was acting as a consultant and sounding board of sorts. Recording notes and thoughts from that meeting.

Scanning and recording some notes from a meeting with my daughter Aspen. She helped me out back on 5/7/20 and we took a few pages of handwritten notes. Great meeting. Recording some of those notes.

Got on a GoToMeeting with Shari O. The subject was dealing with email accounts, settings, and how to best handle some of those pieces. Here are a couple notes:

- Being able to send emails have been around for quite awhile. Here are some of the project rounds as I see them. 1. Can I do it? Yes, it is done and we can send emails for invoices, quotes, statements, and custom. 2. How well does that work? This is where we are at right now. We could really use more histories, logging, error handling, notifications,  Wayne's touch, Russell's touch, etc. 3. The third round might be full automation and being able skip adilas all together to get the emails and communications going.

- We talked about outsourcing some of the big and small projects and pieces. There are times that we really need more manpower and skills.

- There are waves that pass over all of us. If we watch out for each other, we can help de-stress and transfer the load as needed.

- Shari O. and I talked about the jelly fish model - dealing with how the adilas model, tasks, and talent pool is constructed. See attached for a rough drawing.

I met with my daughter Aspen to go over some of the crazy stuff that is going on in my life, at adilas, and just in general. I'm feeling squeezed, stretched, burned out, and overloaded. This little exercise was very good and helped me put some thoughts and emotions into writing and on paper. It didn't automatically fix them, but I really feel like it helped. We bounced all over the place, but I wanted to record them for history sake. Sometimes we try to make everything smell all rosy when in reality, it can be very hard. 

We started out with - what do you do in a day? Then a week? Then a month? What are the pre-set things that happen all the time? Lots of good questions. This lead into us going over a rough schedule and talking about time and where it gets used and called for. These notes may be all over the place, but the general gist is there. Also, I did upload the scans of her notes - good meeting.

- Days off aren't really days offs, especially lately.

- Emotions: overloaded, stretched, no in the zone time, efficiency, so many transitions, nothing seems to end.

- Lots of my time gets taken up or scheduled by others. I have allowed that as a way to help the bigger picture. What do I do in the spare moments? 20-50 emails a day, 5-10 aren't that important, the rest need replies and/or action. I record notes from every meeting. I do enjoy this, but it does take time. Other times I have to track down bugs, help with servers, do maintenance, or do code sign off. Many of these are unscheduled and just expected, even if my normal schedule is full.

- The dreaded transitions - there is a transition between getting into a project, doing the project, and cleaning up or pulling out of a project. I have to switch gears all the time. You never really get deep into a zone. It is all surface stuff and transitions in/out and light doing. You don't feel super efficient or productive.

- Some of the notes that we take have some really good stuff in them. We go so fast, we hardly ever get to go back to them. If truth be told, there is a virtual gold mine in some of the notes, ideas, brainstorming, and documentation that we have gathered and/or have at our disposal. I would love to go back and learn from those things. It really is a gold mine.

- There is a pay disconnect. This exists not only for myself but also for Steve and others. We get paid about 1/3 of normal rates and wages. There is no incentive for working harder. The harder we work, the more gets piled on us. It's like digging in sand, you take some out and it just fills back in. I'm not sure of the answer, but there is a pay disconnect.

- Here are some of the tasks that I do: record notes, fix bugs, work on emergencies, servers and FTP stuff, databases, maintenance, code sign-off, planning, meetings, training, pay bills, emails, text and phone calls, decision making, consulting, code work, projects, graphics, helping others with their projects, being a cheerleader, helping to share the vision of where we are headed, quoting projects with Cory and Steve, coming up with requirements, writing new content (sales, tech support, adilas university stuff). Business meetings, advising, sounding board, talking, interviewing, customer tech support, client meetings, organize events, day dreaming, and helping the developers and designers with their projects.

- I kinda feel like I've been taken advantage of... there is a huge vacuum that needs to be filled. Way more work than any one person could possibly do. I'm willing to help but I feel that I get sucked in and loaded up because I'm willing to do it. Over time, that becomes a problem and adds stress, anxiety, and burnout. We've got to share the load.

- Some of these things won't go away and that's fine. The biggest problem is time. If you don't have time to do these things, they build up and create almost insurmountable barriers. You still have to do them, but it feels like there is no time. Problems begin to become excuses. That is at least how it begins to feel.

- Here are a few of the things that add stress (no specific order): demands, required but unscheduled tasks, multiple servers, bugs, maintenance (monotonous), transitions lessen productivity, willing to help but getting taken advantage of, vacuum, independents and lack of stability, finances and bootstrapping (fun for awhile but not for 10-20 years of that), no budgets, changing finances and funding, everything is just in time, soo much potential - it clouds your focus, and issues with clients and business verticals (say medical cannabis or other business verticals).

- Towards the end of the meeting, Aspen was asking me about plans and the future... I'm not sure what it will be... but I'd really like it to head in this direction. Going from dreams to goals to reality, getting a great core team going and in place, be able to divide and conquer, be able to focus more, have a positive outlook (vs being somewhat depressed or down), making smart investments in people and products, get the servers stabilized and snappy, eventually do a full product rewrite, and go from a transitional system (current model) into more of an aggregated or summarized type system. I don't have to build the whole thing, I just want to help plan it and teach it and share the vision of where we are headed. Lots of good options.