All kinds of little things. Emails and reviewing the adilas docs. John had been in there making some changes. Sent an email out about the pivot group meeting tonight to go over ship A and ship B stuff.

Small notes for me - There is a huge value in education alone. If you combine education, training, and maintenance, you have a huge piece of the puzzle. Those pieces will help support the whole. I added in a few research links to our Google doc for master plan research.

Reading some great poems that my dad sent to me. Went out to the lake to read them just to be outside. See attached.

Small ideas - what if we did some small sessions or workshops to help small business owners get setup with a website and simple ecommerce stuff? We could help them, hold their hands, and give them access to the ecommerce world. We could do this one-on-one or we could do small classes and then help them afterwards, one-on-one. Basically, make it easy and give them step-by-step instructions. The more intuitive, the better. Maybe even provide small web templates for them to use to setup other pages for a simple website. It may also be nice to tie it in with merchant processing or whatever. The whole package as a mini product.

John and I had a great session working on a S.W.O.T. (swot) analysis - that stands for strengths, weaknesses, opportunities, and threats. You basically have a brainstorming session and list out different things under each category. We made some pretty good lists. Many of the same things could be viewed as both strengths and weaknesses. There was quite a bit of crossover between the different categories and topics.

John was working Adobe XD while I was listing things out. We had small conversations about each section. It was really fun. I took a small screenshot (not even a fraction of it). The document still needs some refining and work, but a great start.

Right at the end, we had the thought to do a SWOT analysis for smaller sub sections. Our first attempt was dealing with general adilas and the new fracture or adilas lite product that we are going to create. We could do a SWOT analysis for the main adilas (ship A), fracture (ship B or adilas lite), adilas university, adilas marketplace, our development team, etc. It might be nice to break things down a bit.

Reviewing with Aspen and going over the adilas lite group meeting introduction and agenda. I made a new sales graph for adilas revenue since 2008 to current. That was kinda fun.

Group intro meeting for Ship A and Ship B - current adilas (ship A) and where we want to take adilas to create the next level (fracture or adilas lite - aka Ship B). We had 10 people on the call/meeting. I took a bunch of notes, Aspen took some notes, and we recorded it. See attached. After the main meeting, a few of us hung around expressing other ideas and then after everyone else left, Aspen and I had a small chat.

Notes from Aspen and Brandon talking after everyone had left:

- Start emphasizing what we are doing

- Fixing the scary things (rounding off corners and refining things)

- She (Aspen) would like to try to pitch it a bit (build it up and be able to help pitch it)

- Help Steve with a viable product and plan (MVP's) that he can sell. Help him to see that he can sell anything, including things that are poorly planned out. Imagine what he could do if we gave him something to work with (MVP's - minimal viable product, plan, person, etc.).