Reviewing a video from a meeting with Brandon and Russell, from a couple of weeks ago. As a note, Russell is my brother (younger), but we have worked for years together on training and projects. Russell sent me the video, but I was too busy to go back over it. The goal was to get some of the Russell's questions, from the video, and then address those questions in order to be more prepared for future talks and chats with investors. This video was originally part of a practice session about pitching the white label investment option for adilas. See element of time # 12683 for the original notes.

Here are my notes after rewatching the video.

- Question from Russell - what am I going to get for my investment of X? I don't care about owning it, I just want to make sure that I get the tool that I need, in order to sell it.

- What about future availability and being able to change or fix things in the future?

- What's a good flow so that I can sell it to my customers? I am willing to play for that. I don't need it perfect, but I do need to know that it can do what I need it to do.

- Possible matching funds - say something like $10K them and $10K us

- Salesman like to promise things (known fact)

- White label skins are part of the master plan

- Part of the plan is helping them, our clients, see that it is up to them to pitch and sell this thing (what we create). We help with the plans, the backend tech, and getting you a product that you can sell.

- People want us to build, build, build - our plan is not to do that, meaning for free. We don't mind building and building, but we can't do that just based off of promises.

- We already have 75%-90% already done. We help you get what you want and then you go from there.

- It goes back to that plan and what can we do? - Sell me on it

- Read over the document to get the idea of the rules and how things will play out (link to the investment options pdf).

- How are we going to find these partners, entrepreneurs, and angel type investors? - Work with other entities

- Russell went back to his "flow" stuff. That was really important to him. If he can get that working, he is good with everything else. After the flow is set, then we talk pricing.

- Figuring out a benchmark (features and pricing) and having whatever is needed for the industry. Then making sure that he has all of that plus other important stuff. He was talking about reselling the services on a mark-up. - Making your own package, and then selling that package, etc. - Wholesale costing.

- Make sure that you can find those people - If they can sell it, get the flow down, and make it really rock, then game on - It has to look good, function well, takes care of my customers, or I can slide it under (meaning price it better than my competitors), then I will invest. I need to feel secure that I can make this work.

- Get into some of these investor groups and see what they say - Making the pitch and then getting some feedback - Ask them to put me through the ringer of education - I want to know what investors are looking for - Get involved with people in those sectors.

- Russell said that he is more interested in white labeling vs straight investments.

- Talking about levels of control - control of the company vs harnessing what we already have - often, buying in means I want to take control - There is a difference between normal investing vs white labeling.

- Russell wanted to make sure that his stuff is protected

- Audience - Bringing code and visuals to the audience

- Planning and coding - Plan well and hit the mark - Projects need to be 80% planning and 20% coding - We plan and then make exactly what we are shooting for.