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Uploaded Media/Content & Other Files
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| Media Name | File Type | Date | Description | |
| brandon_and_russell_going_over_white_labels.mp4 | Video | 2/24/2026 | Brandon Moore and Russell Moore (brother) were chatting and going over plans. Russell started asking some great questions about the adilas white labeling investment opportunities. Brandon asked him to record the rest of their session. This is the unscripted discussion on what was available, dealing with white label options. Some great questions and answers on the topic of what is a white label? | |
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Notes:
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Meeting with Russell. Life is the bootcamp for eternity, it's pretty intense. Looking over some of his collections. Talking about code and checking things (testing). Russell was saying, build habits that will help you to be successful. Slowing down and really making sure that things are good. - Talking about videos and gifs (small animations or animated gifs) and how to present things. Plan it out, decide how you want it to be used, mock it up, and then slowly move towards your vision. - Examples of some good gifs... and good training options... for a code editor product called VS code... https://code.visualstudio.com/docs/editing/codebasics - they have sub sections... on VS code, they have a page divided into thirds, main nav on the left, main body in the middle, sub nav on the right (what is on the main body).
- Suggestion - on the presentation gallery... make the theme links really work (part of a small modal popup). He was talking about the sales gallery and making it specific for a real sales tool. Maybe go beyond simple modals and really put a full page together where there is some meat. Get them with the flashy sales stuff, then get them into the guts... a full-on web application with good content.
- For me, look into some CSS changes on the presentation gallery. Looking at some pre-built classes for modal dialog boxes and sizes.
- Screenshots, gifs, and super focused videos - this could be a great sales tool - Russell really likes the full detail version (like the VS code help section - see link above)
- Small wins and a manageable product
- Looking for partners, investors, and entrepreneurs
- Caution from Russell - watch out for people who will cheat you
- Get them interested and then push them to a live demo - use the main website - Russell and I did a fun mock-up session where I was pitching adilas (selling the engine or white labeling the platform) and he was playing the investor role. It was fun. I didn't really get to prep it very much, we just started into it.
- How can I prove to you that it will be a good investment (question to me), how will I get paid back (meaning the investor)?
- Figuring out the core and then going from there
- Where we struggle - sales and education
- Russell did a small video... he said that he was going to send me a copy of the video - we started recording our conversation
- We want to offer commissions to help with sales. However, we only want to pay the commissions based off of if things are working out, meaning a deal is made or a sale is made.
- Knowing that the flow will really work - we were talking about white label options and investments. Russell was mostly worried about the flow of data and the processes to get the data in and out of the system. He kept calling it flow and will the flow work? That was one of his main questions.
- Question on future development costs and timelines
- Packages and all the features that the competition has plus more - this was dealing with a way of thinking, if you have a new white label and you wanted to break into a market. You would need all of the features that your competition has plus more.
- When it gets into the weeds, you just push through that as it comes - that's hard to plan for
- It's all about the flow - make it look good, make sure that it functions great, and people like the flow - get that and it will sell. Easy, pretty, powerful!
- Practice pitching to an investor group... getting a chance to talk to people and pitch this thing - ask for feedback - ask them to help educate me and put me through the ringer and help me get better
- There is a difference between investing and white label investing
- Them being concerned about their investments - they are going to want to protect things and have assurances that things are in order
- If you plan out what you want to do, you can hit the mark - take time to plan the project - 80% planning and 20% coding - if that ratio is reversed, you can get in big trouble. Take the time to plan it out and then go hit the mark! As a further follow-up, the video was uploaded or attached to this element of time. I also reviewed the video and pulled out a number of the questions. See element of time # 12718 in the shop for those details. New note added on 2/24/26. |