Great phone call with Steve. We were talking about direction, options, and how to push the ball to the next level. We talked sales, staff, developers, projects, MVP, plans, adilas jellyfish model, value add-on core model, adilas cafe, adilas marketplace, and adilas university. Tons of different topics. We talked about raising prices, raising funds, selling percentage shares of adilas, and how to help make things smoother and smoother. Who is going to manage what and how to best define certain roles, jobs, and tasks. Great conversation and making progress.

Here are some other random notes:

- Client acquisition costs - Where are they at? Do we fully know or does it change from client to client?

- Increasing development or decreasing development?

- MVP's - minimal viable products and minimal viable plans and minimal viable persons

- Possibly selling up to 51% of adilas percentages and then reinvesting strategically in projects and pieces that we want and/or really need. Plan it all out and then push on what we want.

- As a side note, we went in a number of circles - ok, let's do this... ok, maybe we should do this..., no, let's do this... - next thing you know, you are back where you started. We did this over and over again. The funny thing is, we didn't come up with the same exact plans every time. That means that there is more than one option out there.

- Trying to work the long plan and long play