When I joined, they were going over some sales stuff. Steve, Sean, and Cory were going over specific examples and how BioTrack calculates units and grams. Crazy stuff. I joined later today. I had a dentist appointment.

As the meeting progressed, we were talking about client acquisition costs and how to manage expectations. We are really trying to get a good ROI (return on investment) from what we are doing. We can't charge for all of it and that is where it hurts a bit. It gets really crazy if there are a lot of unknowns or unfamiliar territory. An example in my mind is I start saying "I'm not sure" if I see too many revolving doors (variables) and the maintenance load is somewhat unknown (they keep changing things). Those are the scary ones.

With some of the BioTrack stuff, we are seeing lots of crazy tracking needs. Some per item, per patient/client, and some per tax category. It sounded like possible crazy taxing stuff based on items and customer types. Not impossible, but for sure deep and complicated.

These talks about crazy custom code levels lead into some talks about charging for custom work or what is expected of the software. That lead to talks about clients covering travel time and other deployment and reimbursement costs. Each door we open has a number of new options, possibilities and variables. We also talked about costs of deploying in different states and special code that is required per state. For example: state level payroll for all 50 states or driver license scanning and auto populating for customer searches. Each state may be very different. If we add them, we then have to support and maintain those things as well. It's not just a one-time cost, it keeps going, as long as we have clients in those states, using our products. You have to look down the road a little bit.