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Color Code: Yellow
Assigned To: Dan A Shuford
Created By: Dan A Shuford
Created Date/Time: 12/30/2020 10:00 am
 
Action Status: Blank (new)
Show On The Web: Yes - (public)
Priority: 0
 
Time Id: 7249
Template/Type: Brandon Time
Title/Caption: SEO update with Marisa, Danny, John, and Steve
Start Date/Time: 1/14/2021 10:00 am
End Date/Time: 1/14/2021 11:15 am
Main Status: Active

Photo/Image Count: 17
click to enlarge - photo by: Brandon Moore - Screenshot on some marketing research - phases, tasks, notes, and who is assigned.
click to enlarge - photo by: Brandon Moore - Marketing plan stuff - goals and intent and focusing on content.
click to enlarge - photo by: Brandon Moore - Marketing plan stuff - going over target audiences, ages, and pain points.
click to enlarge - photo by: Brandon Moore - More target audience stuff for the marketing plan.
click to enlarge - photo by: Brandon Moore - Marketing stuff - looking into keywords based on target audience.
click to enlarge - photo by: Brandon Moore - More keywords and background research for the marketing plan.
click to enlarge - photo by: Brandon Moore - More keywords and background research for the marketing plan. Lots of different sections.
click to enlarge - photo by: Brandon Moore - Marketing research - who has what on their website and how is it working - light look at some of our competition.
click to enlarge - photo by: Brandon Moore - Market research - website content, resources and tools, and social media presence stuff.
click to enlarge - photo by: Brandon Moore - This is a screenshot from Sage Accounting - The marketing team liked they way that they divided this menu out by size, by industry, and by business need. Trying to gather ideas.
click to enlarge - photo by: Brandon Moore - Marketing plans - part of the SEO strategy overview.
click to enlarge - photo by: Brandon Moore - List of domain names that we may want to keep and others that we want o let go. Trying to push things forward.
click to enlarge - photo by: Brandon Moore - Marketing plans - another screenshot for part of the SEO strategy overview.
click to enlarge - photo by: Brandon Moore - More from the SEO strategy overview.
click to enlarge - photo by: Brandon Moore - More from the SEO strategy overview. Blog and blogging considerations. We want good and valid content.
click to enlarge - photo by: Brandon Moore - Another screenshot of the SEO and marketing strategy plan. Marisa was the one who put most of this together. I was very impressed.
click to enlarge - photo by: Brandon Moore - Other phases on the SEO/Website project phases - we are hoping to get into content and design as the next phases.
 


Notes:

This meeting was setup by Danny and Marisa. It was scheduled earlier in the week, but we had some crazy Flash conversion stuff hitting us at that time. Here are my meeting notes. Also, see attached for a number of screen shots from Marisa's presentation.

SEO meeting

- Danny, Marisa, Steve, Chuck, John, Brandon, and Cory were on the meeting

- They were talking about different phases, tools, progress

- We are looking to make our site more organic, actionable, and able to help with solving pain points

- Some pain points for others are: Missing the all in one (system thinking and system options), missing functionality, legal compliance stuff (oversight)

- We want to generate more good web traffic

- Taking courses and trying to stay up to date - Danny, Marisa, Chuck, and John are all taking some new courses to keep learning what they need to know and do. That is awesome!

- Gearing the design to help share and show what we have

- More internal linking

- Resources and support - Marisa really feels like this is a big need and wants to focus here - helping out our clients with what they need.

- Mobile friendly - 1st criteria - everything needs to be mobile ready

- One SEO, the score changes and gets degraded based on errors and missing pieces

- Changing targets - we know that we are chasing a moving and changing target

- We know who we are... be our own style - this is our plan

- Pirate ships, pirates, and boot strapping

- Pros and cons of technology choices

- From steve - keep things as small as possible, service our customers, and optimized our revenue