So, I was in a line waiting to go see my daughter in a marching band performance. The guy in front of me asked me... what do you do? Here was my answer...

"High-end software as a service (SaaS) company. Anything dealing with operations and accounting. We have a standard package that we use and then we customize on top of that."

Very simple, but has a lot of loaded statements.

1. High-end software as a service (SaaS) company - This is the whole package without saying it. Monthly, service package, and full business platform.

2. Anything dealing with operations and accounting - This is another whole package type statement dealing with the range that we try to cover. Most people understand different operations and accounting pieces and even know where they have needs and/or struggles. Easy foot in the door, yet very diverse.

3. We have a standard package that we use and then we customize on top of that - This says that it is somewhat ready right out of the box and with different settings you can configure almost anything... Plus, we do custom on top of a standard piece or process. The sky is the limit. You dream it up, we'll help you wire it up!