Speaking to a client's level and verbage, calling things what they call it. That is a huge key for getting in the door. For example, instead of saying ecommerce, you could say client portal or customer interface. They are the same thing, but the terminology changes and thus the ideas and/or direction that it could go. It is all angles and speaking their language.

Danny, Sean, Steve, and Eric all checked in this morning. Towards the end of the meeting, Steve was having me show Sean around on some of the custom interfaced and functionality that we have done. We looked at the Bear 100 runner site, special events, GPS tracking, time tracking, event tracking, etc. Lots of fun discussions where we could go and how we could help these different clients.

As a side note... some of what we pitch is vision and potential... what if's and ideas and solutions. That's fun.