Steve and I were the only ones on the morning meeting this morning. We started out just doing our own things and working on small projects. After a little bit, we ended up talking about some of the challenged of doing custom code verses doing more specific and/or rigid specs. We have a lot of concepts and dreams that play into what we do. That is really hard for certain developers (black and white thinkers) to grasp. We sometimes code to the flexibility and potential of a project vs the exact need or output. We like that, but it does make it difficult at time.

This whole conversation started due to a report that a developer called me yesterday and said that he had decided to take a certain project in a different way than what was planned. Originally we had proposed three options and were leaning towards options number three. Unbeknownst to me and the other developer, Steve and Cory had quoted a few other projects based on the fact that certain prep pieces would be in place from this other project. To us, the other developer and I, we could go any direction that we wanted (we had multiple options in front of us). We didn't know about the other plans. This conversation between Steve and I got us talking about direction and vision and who is managing all of this... it gets pretty deep, pretty quick.

We talked about all of the different phases and how things either need to and should flow through certain processes. We talked about R&D, look and feel, mock-ups, project management, wire-ups, custom code, database design, servers and deployment. It gets pretty deep.

As a side note, one of my new emails was email 4 for the Star Wars - adilas ecommerce email campaign. I have copied in some screenshots from the email. Once again, both Chuck and Marisa are having fun.