Phone call from Russell - he went to a tech conference and wanted to share some of what he was learning.

- He went to a class on marketing and how new technology features are really helping with marketing. Some of the ideas were dealing with becoming the content masters (where do people learn about certain things), SEO (search engine optimization) and getting the traffic, and word of mouth and referrals. Great topics.

- MVA (minimal viable architecture) - What do you need to get what you want done? Do you need a tank when a smaller gun would work just fine? Do you need a semi trailer when a wagon or 4 wheeler will work? What pieces do you need and why? What is the minimal viable pieces that are needed?

- Why you do companies do a rewrite(s) - based off of needs and wants (growth). There are always time(s) and size(s) and trying to match those as you grow. Going back to the wagon vs the semi truck... do you need that yet? Keeping that balance. Some of the best tech giants out there have re-written their products over and over again. Once again, what is the best model for your time and your size?

- Lots of emphasis on word of mouth - there are pros and cons to that. We have to keep helping and maintaining our product and customer relationships.

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Steve and I were talking...

- Adapting to the path as you grow.

- Keep pushing things over to Cory. She is and has been our project gateway for a couple of months. It's not perfect, but we are starting to get into a rhythm and figuring things out.

Steve and I jumped into the project that we had slated. We wanted to work on QTI (from quote to transition to invoice) flow on the blance sheet. See element of time # 1477 in adilas - transactional invoices. We spent the rest of the session going over things and looking into code and logic.