Email between Danny and Steve at adilas. They are looking to see where we best can use our marketing dollars. This email came from Danny Shuford.

Good morning Steve,
I think it would be good for me to start recapping our meetings on Friday.  This way I can go back and see where we need followup.
 
This morning we discussed looking at other vertical markets that we are already in.  I made the suggestion that we go back to adilas and pull reports to see which markets have been the most profitable for us.  I think it's easy to assume that has been the cannabis industry but as we discussed the cost of doing business in this industry is extremely high when you factor in development cost and what we would really need to be competitive in marketing and advertising against some of the already established giants in the industry.  
 
We might be better served at going after bowling pro shops for instance.  That market could expand to tennis, golf, frisbee golf, ski, etc.  These rec sports all have specialty shops that need a product like ours.
 
We also discussed other industries that have serialized inventory such as trailers, motorcycles, auto, mobile homes, storage containers, etc.
 
In summary I will start pulling reports so we can analyze this even deeper.