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Notes:
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On a Zoom session with Russell and Chris Johnnie. They were proposing some marketing ideas and opening up some conversations. Here are some of my notes: - They would like to sell the adilas marketplace back to us. This was going to be the adilas world project (back in the day) and they modified it to the adilas market. This is our community networking and marketing site. They were talking between $9,000 to $15,000. They would also consider possible monthly payments. - They pitched a model of they build it and get it ready and then resell it back to us. They stay on the front end of the development cycle. We get to pick and choose where we send them and what we want to buy back. - They would like to do a similar things with the adilas university project. They would like to build it out and get it started and then roll it back over to us. - They would like to keep pushing forward on the other projects that are on their tick list. - If we owned the adilas marketplace, we could negotiate prices and agreements for the market. Steve is the best source for filling up the market. We could give things away, charge, and push people there. This could also allow us to encourage a free market enterprise vs. an endorsed or pre-set market. - Russell had an adilas rep that asked about duplicating the adilas market for her own networking needs. Russell took the idea and would like to see it be a toggle on/off service for adilas clients. Basically a marketing and networking hub of sort for other companies. Mini networking teams. - AFB (adilas for business) would like to work on a long-term relationship with the main adilas company. - The adilas university site and concept needs to be able to duplicate as well. Basically, there are tons of people and companies who need to help educate and teach what they do or sell. A community learning center of sorts. Once again a toggle on/off service that comes with the adilas platform. - A note from Chris Johnnie - Maybe set the prices to help out loyal customers. This could be something that we add in for free and/or some kind of promotion or customer loyalty program or perk. - We may need to raise the commissions rates and system prices to a higher level. This could help make the ball go further. Higher prices and higher commission rates could help to sell the products or services. - Russell and Chris would love to see a 60-80% commission on the first year of service. It would then roll into the normal 20-40% commission as a reoccurring model. Basically, the first year is kinda front loaded. Once the client is stable and on the system, the reoccurring commission is at a smaller rate. Kinda like an investment. - We need and AFB would like to make a ecommerce version of adilas and help to gather the correct setup and sign-up information for a new adilas system. This would be a series of small forms that get and collect the corporation, location, and user information. This is a great lead in to packages and possible upsells. - What if we took the setup fee (say $150 - $250) and pushed a good portion of that to the rep or consultant to help with the setup and training of the client. Or, if the setup fee was increased, we could push a portion to training and education. Helping to get the clients off to the races on the right foot. - There are two huge keys: They are education and maintenance. Those two things may be more important than new features. - Russell gave the corn field analogy. He said, say you have some land but don't have the time to plant it. What if you allowed someone else to plant it and they get 60-80% of the corn the first year. Then the next year, they only get 20% of the corn that gets produced by that field (client payments for a system). Anyways, the goal and idea was to use other people to help plow the field and get things ready. They make enough and we get another field plowed. - We, as adilas, may need to help these guys keep pushing the ball forward and helping them with sales and what not. Keep moving forward and kicking the ball down the road. |