Got an email from TechSmith about the value of telling stories in business. I love stories. Working on why stories work in pitching business. Gabrielle Dolan (gabrielledolan.com) and Matthew Pierce (TechSmith - visuallounge.net). Here is a link to the video from the visual lounge site. Stories create a visual. Helping people to be able to retell the story (not word for word) but being able to pass on the gist. Understand, remember (apply it), and retell it. How do visuals play in (actual visuals), and how a good story can helps create a visual in the hearer's mind. It's okay to use a personal photos or a personal story. They help and make it real. Vulnerability can be scary. Even sharing stories of when it didn't work out. Tips: Tell a true story, not just a story. Starts - time and place. Ends - get the message without hitting them over the head. Get to the point (30 seconds, 60 seconds, maybe 90 seconds). Sometimes, it goes into way too much detail. Single message per story. Storytelling is a super powerful skill.