Working with Shannon on help files and defining parts of the interactive map. We put in a whole new intro section and started moving some of the numbered sections around. Overall, a good session. Here are a few notes for me...

- Go back to October 2010. I was planning things out and trying to figure out where things fit together. There are a bunch of brainstorming documents that deal with what are the topics, what is the scope of each topic, how does it play into operations, how does it play into accounting, and who are it's buddies. That brainstorming session, over days and days, was the initial catalysis for the adilas interactive map. Specifically, we were planning and mapping out how the balance sheet fully works. Here is a link to that info: October 2010 in the developer's notebook.

- It feels like we are slowly coming up the chain... This is an analogy with food and baking/cooking, but it has similar things that have happened with how we pitch and promote adilas. We started out talking about the ingredients, then moving up to the functions of things that you can do, and finally getting to the results and/or what you can create. So, in food, ingredients are things like milk, sugar, flour, butter, salt, eggs, etc. Functions are things like baking, cooking, boiling, mixing, frying, roasting, chilling, freezing, thawing, etc. The outcomes and/or results are things like pies, cakes, cookies, brownies, cinnamon rolls, ice cream, smoothies, etc. This is what people really want.

- In the adilas world, the ingredients are things like invoices, quotes, inventory items, customers, vendors, PO's, expense/receipts, banks, deposits, etc. The functions are thing like POS (point of sale) systems, CRM (customer relationship management), CMS (content management systems), ERP (enterprise resource planning), accounting, inventory management, etc. The outcomes and/or results are peace of mind, clarity, trust in your numbers and the story that you are getting, being able to make decisions, gaining visibility, accountability, business intelligence (BI), digital storytelling, confidence, etc. We are wanting to get there... to the outcomes and/or results. We are only now seeing that we have been spending all of our time telling people that we have invoices and customers or we can do POS mixed with CRM stuff. We haven't quite gotten to the part that people really want. That's where we are heading.

- This little analogy about cooking and baking as compared to adilas business platform and system tools (see above) could be a super fun graphic. We are learning and we need to show what is really possible. In Steve's words, we need to sell the sizzle, not the steak.