Phone call with Steve and then a phone call with Bryan. The main subjects were dealing with pricing and how to help figure things out. Here are my notes.

- Pricing has always been a crazy battle.

- Steve, Josh, and Bryan have been working on some ideas for pricing.

- Bryan was running things through AI (ChatGPT). Here is a small summary of what it recommended. As a note, Bryan sent me a file with more of the chat messages and prompts.

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Adilas Pricing Summary

Monthly Software Fee "Unlike flat monthly fees that hit hardest when times are tough, Adilas scales with your business-low when revenue is low, and never punishes success."

- 0.4% of gross revenue

- Minimum: $59 per month

- For multiple businesses or monthly revenue over $150,000: Please contact us for a custom quote

Setup & Training (One-Time Fee)

- $300 - Includes 5 hours of system activation and personalized training

- $500 - Includes 10 hours of system activation and personalized training

- Hours are tailored to your needs. Most clients are fully operational within the included setup hours.

Additional Services

- Ongoing training: $65/hour

- Custom development & integrations: $100/hour

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- As we use more AI stuff, we and/or our clients, may be charged more for tokens and token usage. Currently free, but that may increase as we go. We will monitor the tokens.

- Steve was saying that Josh has been pitching the enterprise system, for up to 10 entities, at $2,500/month.

- Some of our competition makes money on the credit card processing. We don't really care what merchant processing company they use.

- Steve was talking about a potential client that has a consignment type location. He was talking about a pricing model per booth or per sub section of the consignment store.

- The per location question always comes into play.

- We need to set some minimums.

- It seems like the sweet spot is a business that does between $40K to $100K per month in gross revenue.

- Pricing is confusing and totally depends on the model, the vertical, the complexity of the client, and expectations.

- We like to talk to the person... It helps us read the person and what they are feeling and looking for.

- Steve and I talked a lot about showing them the value of what they are getting. Josh has been pushing on that as well.

- We were talking about some folks wanting to do their own coding using AI.

- We offer all kinds of managed services, including training, setup, deployment, data entry, fractional bookkeeping, etc.

- Most system are just a POS (point of sale) - adilas is so much more. Often people are comparing prices of what we offer to someone else who is just offering the POS part of the puzzle.

- We should probably be compared to ERP pricing, but that sometime puts it completely out of range for the smaller guys, smaller clients, and companies.

- Steve and I were talking about impressions. He kept saying, we are not trying to give them any impression. People will form an impression, either way. In a way, we don't know how to brand or pitch ourselves.

- Maybe come up with some categories of pricing and let the clients see where they fit. In a way, how do you (as a client) want to be priced? Percentage, fixed price, per vertical, per location, etc. - Not sure.

- Being on the street. I was proposing things and Steve was saying, that's all great, but you need to be out on the street and see how that is received. I was pitching for higher prices.

- Walking a mile in someone else's shoes - you'll get the idea and figure out where they are coming from.

- Most software is priced per vertical. There are so many verticals. Maybe we offer dynamic pricing... Let's talk.

- We were talking about Finetech (merchant processing company) selling our software as an add-on. Something like this... it will be such and such for your merchant processing. If you want, we have connections with an awesome software company that we could add-on for x (some small percentage - Steve was thinking about under .5% or 1/2 a percent).

- Steve was talking about how he feels that processing is going to change. Dealing with more mobile type ways of accepting payments and auto tying things into a POS or some sort of system. Robot type stuff.

- At some point, we would love to bill for usage, storage, and processing (called throughput). He was saying that it would help to have some case studies and some examples. We would love to get there, but we are not ready for that yet.

- One of the most common things that we can tie a price to is revenue. It seems to tie things together.

- Most software systems are sold by the seat. With adilas, you get it all.

- We are trying to get a ballpark price (self serve - online). To really get it tight, we would like to talk to the client.

- Get a hold of us. Let's talk.

- We are US based, for our tech support. Steve was saying that was a big question that he has been hearing. Where is your tech support based out of? Am I going to be able to understand the person on the other line? Legit question.

- Switched over to talking about load balancing our servers. If we were to make some changes there, we could cut some costs. Steve is working with Wayne on this. Dealing with server backend coding languages and licenses.

- Databases, datasources, and converting the bus into motorcycles. Maybe create a new database that has corp-specific database tables or some other changes. We have wanted to do this project for quite some time. We have called it the datasource project or the world building project.

- In database land, if we could make things go away (clients and accounts), we could potentially allow for anybody to setup a system. It would either make the grade or get fully removed. Currently, we don't remove anything, we just set it to inactive (virtual delete).

- Drawing the line somewhere. That could be price, company size, business vertical, etc.

- Questions about servicing the account - if it is so small, it makes it hard to service it, there isn't much buffer to cover any tech support costs. Maybe offer a tech support plan or a be able to pre-pay for a certain number of tech support hours. Just some thoughts. This is mostly for the really tiny accounts.

- Talking costs and split commissions. Say something like this... Our costs are 40%. The remaining 60%, we could split 1/2 and 1/2 or 30% with whomever is selling or servicing the account.

Anyways, some good conversation topics and ideas. We will get it all figured out. Making progress.