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Color Code: Yellow
Assigned To: Brandon Moore
Created By: Brandon Moore
Created Date/Time: 1/26/2026 2:00 pm
 
Action Status: Blank (new)
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Time Id: 12648
Template/Type: Brandon Time
Title/Caption: Recording notes from over the weekend
Start Date/Time: 1/26/2026 1:45 pm
End Date/Time: 1/26/2026 2:45 pm
Main Status: Active

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Notes:

I had a few fun ideas over the weekend. These are mostly dealing with a transition to pitch and sell what we have. Often, I keep looking forward to this view of the future where certain things fall into place. I hope that I'm right, but I think that I need to roll with what we have, right now, and then see if that can help us get to that future vision. I tend to prep and prep and prep and maybe even some more prep... Part of my personality. I want it to be nice, awesome, and tight. For now, we may have to roll with it a little bit, vs trying to cross every T and dot every I. Here we go... :)

Here are some of my notes - these are from 1/25/26 and 1/26/26:

- Be honest about what we are doing. Tell it like it is vs just paining the picture of the future. We have come a long way.

- Be our style - emphasis on "our" style

- Think audience - small to medium - for clients, investors, and entrepreneurs

- List out the investment options - show the whole gamut (scope). Think all of the business functions, sub parts of the adilas lite (fracture) plan, and the known areas for investment opportunities. Say someone was interested in education, AI integrations, POS (point of sale) functionality, CRM, CMS, ERP, ecommerce, scheduling, custom code, industry specific skins, marketing, sales, etc. List them all out.

- Point them (interested people) to the web for more details.

- Explain the push window (date range for trying to raise capital).

- Ask them to share with friends, family, and known acquaintances - we are looking for those beginners and lower intermediate investors.

- If they join in, become part of the family, we could give them view only access into the adilas backend. Make sure that they can see what they want to, but also keep and make it safe.

- Big fish vs smaller fish - we want to keep some of our culture.

- Light history about where we came from and what we have been doing.

- Small stats on what we are doing right now... monthly reoccurring revenue, accounts receivable (A/R's), team size, accounts payable (A/P's), etc. Let them see the picture.

- Why the push... explain the why

- What is our culture - explain a little bit about our culture

- What are the goals and vision

- Grassroots and community oriented

- Introduce yourself - this has been my career for the past 20+ years - what do you love and why

- Trying to build a community where others can share and participate

- For me, on the community funded projects - open it up more - clean it up - flag and tag projects to certain key categories - maybe even reopen the actual donation and payment options. We had shut that off due to security and hackers. We could spend some time and tighten that up. That would be fun.

- Reread my church notebook from 1/25/26. I took some good notes and there were some good talks and discussions.

- One of the songs we sang today was hymn 237 - "Do What Is Right". I like that song and it hit a little bit different today. If you aren't sure what to do, do what is right and let the consequences follow. Great message.

- I saw a cool flyer at church today. It was well designed. I was looking at it and trying to get some ideas (layouts and designs). Maybe a fun side with some good whitespace, a nice design, and a simple message. Then the other side could have more information.

- This was huge for me... use existing pieces and artwork - graphics from the teaching gallery, main website, and the presentation gallery - tie it all together.

- If I were holding someone's hand (virtually)... what would I say or tell them? Go in that direction.

- Building a house - analogy - you prep, you plan, you build the outside (earlier versions), and then you work on the inside and do finish work. That is basically what we are doing with the adilas.biz project.

- 3-part pitch deck - introduction, current offerings, and future plans and future buildout

New notes from 1/26/26

- See the text message that I sent to myself. My dad and I were grabbing a breakfast burrito. He was rattling off a bunch of names and possible contacts. That will be a great start.

- Post the BATC interview videos - maybe some other ones as well - just a thought - link to Google Drive adilas videos

- On a call earlier this morning... I mentioned that the adilas part or the software that we were building was the only thing that survived the downturn (recession) in 2008/09 from the old Morning Start Automotive, Inc. business (used car and trailer dealership that Steve owned).

- I reread some notes from yesterday... I liked these ones... people - the plan is people, the purpose is people - and bringing people to Christ and helping people to the next step

- On profitability - we are saying 40% cost, the rest (other 60%) is currently being dumped into development and R&D