Phone call with Steve going over some sales strategies and ideas. He was on a meeting with a lady who knows Josh from California. She was proposing that we change our onboarding process. Instead of talking to a company and showing them a small demo, basically telling them that we will do a 3 month free trial and help them along the way. She recommended that we find businesses that have multiple locations (say 2-50 locations). We then jump in and show them vs trying to talk them into saying yes.

She was also telling Steve some basic numbers... For example: If you take our total overall revenue and divide it by the number of clients (regardless of what they have paid), you get a simple client value. So, for us, it came out to an average client value of $11,000. So, even if it takes us a couple of thousands of dollars to get the client, they end up being worth $11K ish (average).

She was also recommending that instead of building out a huge demo site and then trying to show the client, we spend that same amount of time helping the actual client do their stuff and run their business. If we do this, we spend the same amount of time and potentially cut the training time and help a client see what we can do, first hand. Interesting ideas.

Here is the quick summary - just for fun - free trial - figure $2k onboarding - worth $11k average - give it away - go after businesses with multiple locations - reallocation of funds - helping businesses succeed.