Looking at SEO and video and how they tie in together. Click here to listen to the podcast. Here are some of my notes:

- Using AI assistants and prompts to help you get things out of your content.

- Mixing both video and text. Start from either side... text or video. Repurpose things (different mediums).

- Being found for certain things (SEO - search engine optimization).

- Who is the ideal reader/client - what would they be searching for?

- Keyword research to help with matching terms.

- Look at who is already ranking based on certain keywords. Looking at your competitor's content, structure, and general flavor.

- Titles are important on new blogs or videos.

- Making people curious and helping to draw them in. The first 10% of the content is really important.

- Giving the user what they are looking for when or while searching. Building with SEO in mind. Being conscience of that content and is it hitting the mark?

- Jump in and start learning along the way. Build the content and then start getting it dialed in. Get the content out there first, if possible.

- Build trust and repour (working relationships) with your audience.

- Explaining things visually using video.

- There is a human side that people want, especially in video.

- Having a real conversation and that helps to create a connection.

- Build your online brand universe (the whole scope). Having multiple channels in play and add that into the mix. Build out your presence.

- Keep repurposing your content (see ideas from Harry on EOT # 10130 in the shop).

- Creating a full community.

- Take action, even if unready. Perfectionism is and can be a blocker. Things can be improved over time.

- Don't be intimidated by SEO - Your expertise will set you apart. Let your expertise shine through. Keep learning.