Zoom meeting with a client and a 3rd party marketing and communications company. They wanted to see if they could get a client's data out of the system to help feed their offerings (marketing and promotion stuff). Interestingly enough, this meeting was requested by our client and them wanting to use adilas data and be able to get it out to other (mulitple) 3rd parties. All of it was dealing with marketing efforts, communications, notifications, and promotions. We, as a company, aren't very good at that (the actual marketing part of it), but companies that are good at marketing need the data that we are collecting and holding for companies. Things such as CRM, POS, inventory tracking, histories, etc. We have all of the data. It just isn't organized into marketing avenues and pathways yet. Keyword, yet...

Anyways, we went over things like: opt in/out, loyalty points, capturing and recording digital signatures, transferring data, as well as push and pull type options for data events and actions. Lots of talk about API sockets and RESTful API's.